R1 · Wes-Anderson 70s NON-GREEN · his #1 (13 frames)
The founder’s named marquee. Marigold + burnt-orange glazed proud tile, tobacco brown, warm honey-wood paneling and an olive-carpet note at the entry, restrained chrome — a warm, filmic 1970s world.
“I love this wes anderson color palette: yellow, orange green, brown, intriguing 70s, metal, silver, paneling, carpet, wood, chrome, black.”
Answers his #1 palette pick and the a5 ‘gorgeous’ warm lane — organic warmth (wood + carpet) pumped into the loved chrome so it never goes matrix/Y2K.
Hero corner — golden day
Hero corner — dusk
Front face — FIG ST split across the two panels + material change (the breakthrough)
The classic rooftop ‘FIG ST.’ sign
The courtyard gate — day
The courtyard gate — dusk
The wordmark — the exclamation-T mark
Material macro — the hero material up close
Wide street view — full massing + true scale
The signature door
Interior 70s warmth outside — honey-wood paneling + olive carpet at the entry
The recessed corner entry (ON AIR) — dusk
Designer’s choice — the frame that makes it singR2 · Burnt-Orange Terracotta Tile NON-GREEN (13 frames)
The tile craft the founder loves — but warm, not green. Glossy glazed tile in burnt-orange and honey with a variation of sizes and a beautiful wet sheen, honey wood, cream-plaster relief, chrome.
“I love these tiles the orange and yellow, their specific hues / hex codes are attractive.” · “this is a great tile and sheen.” · “variation of tile size and the gloss… I like this orange.”
Keeps the loved larger-basic PROUD tile + body-matched grout (no white lines) and the sheen — answers ‘get warm, keep the beautiful tile.’
Hero corner — golden day
Hero corner — dusk
Front face — FIG ST split across the two panels + material change (the breakthrough)
The classic rooftop ‘FIG ST.’ sign
The courtyard gate — day
The courtyard gate — dusk
The wordmark — the exclamation-T mark
Material macro — the hero material up close
Wide street view — full massing + true scale
The signature door
The pop-out window shade — a warm honey-yellow color-pop on glossy orange tile
The recessed corner entry (ON AIR) — dusk
Designer’s choice — the frame that makes it singR3 · Palm-Springs Rockwork / Brick NON-GREEN · away from tile (13 frames)
The marquee ‘away from tile.’ Matte 1970s Palm-Springs rockwork + thin terracotta brick + cream stucco, a friendly terracotta-orange door, cactus everywhere. Sage green is a companion accent only.
“retro hollywood almost palm springs rockwork… brown matte rock that feels like 70s… getting away from tile, even away from green.” · “the orange door, the green, the brick… friendly and inviting but also elegant and formal and classic… complete with cactai.”
Answers the whole new material appetite (rock/brick, not tile) and Family K’s ‘friendly + elegant’ emotional north-star; cactus is locked.
Hero corner — golden day
Hero corner — dusk
Front face — FIG ST split across the two panels + material change (the breakthrough)
The classic rooftop ‘FIG ST.’ sign
The courtyard gate — day
The courtyard gate — dusk
The wordmark — the exclamation-T mark
Material macro — the hero material up close
Wide street view — full massing + true scale
The signature door
The cactus / desert-plant moment — sculptural cactus in a brick-and-rock planter
The recessed corner entry (ON AIR) — dusk
Designer’s choice — the frame that makes it singR4 · Rich Red / Oxblood NON-GREEN · bold (13 frames)
The boldest confident non-green. Deep oxblood / brick-red glossy glazed tile + warm cream + a quiet forest-green counter + silver trim — the loved deep-burgundy read, done as a whole building.
“really amazing red direction.” · “really nice red.” · (a5) “I love that deep burgundy.”
Answers his ‘amazing red direction’ and the loved deep-burgundy — with the ‘green door + silver hardware’ detail he liked as the quiet counterpoint.
Hero corner — golden day
Hero corner — dusk
Front face — FIG ST split across the two panels + material change (the breakthrough)
The classic rooftop ‘FIG ST.’ sign
The courtyard gate — day
The courtyard gate — dusk
The wordmark — the exclamation-T mark
Material macro — the hero material up close
Wide street view — full massing + true scale
The signature door
The counterpoint detail — forest-green door + silver hardware on oxblood tile
The recessed corner entry (ON AIR) — dusk
Designer’s choice — the frame that makes it singR5 · Deep Forest Green, done RIGHT GREEN · the control (13 frames)
The incumbent green, matured — deep warm olive/forest with a metal-texture sheen (never kelly/mint), larger-basic tile, ochre + stained walnut + a quiet oxblood base warmth, restrained chrome. The one to beat.
“amazing color palette… love that use of metal trim / chrome, fire. amazing greens.” · (a5 warm lane) “gorgeous.”
Answers ‘green done RIGHT’ (deep, grayed, warm — not kelly/irish/mint) and the organic-metal directive: walnut + oxblood warmth pumped into the sexy metal.
Hero corner — golden day
Hero corner — dusk
Front face — FIG ST split across the two panels + material change (the breakthrough)
The classic rooftop ‘FIG ST.’ sign
The courtyard gate — day
The courtyard gate — dusk
The wordmark — the exclamation-T mark
Material macro — the hero material up close
Wide street view — full massing + true scale
The signature door
Control-room warmth outside — walnut + oxblood base beside the deep-green tile
The recessed corner entry (ON AIR) — dusk
Designer’s choice — the frame that makes it sing